// NOTHING IS
sacred
THE CLIENT
NOTHING IS SACRED
THE BRIEF
DEVELOP A FASHION LED GRAPHIC FOCUSED, UNISEX, STREET/SKATE WEAR IDENTITY.
DISTINGUISH (+) REFINE A COMPREHENSIVE CORE BRANDING LOCKUP TO DRIVE IDENTITY ACROSS A RANGE OF MULTI-PRODUCT CONCEPTS.
IDENTIFY (+) ESTABLISH A CORE TARGET AUDIENCE.
LEVERAGE BOTH DOMESTIC (+) INTERNATIONAL MANUFACTURING CHANNELS TO PRODUCE SEASONAL COLLECTIONS IN TANDEM WITH MONTHLY GRAPHIC DROPS.
THE IDEA
TO DELIVER WEARABLE, UNISEX, TREND LED DESIGN FOR THE ASPIRING YOUTH CULTURE. DESIGN THAT MAKES A STATEMENT WITH IT’S ATTITUDE (+) HUMOUR. WHICH CAN’T BE IGNORED AND SAY’S WHAT THE YOUTH OF TODAY ARE REALLY THINKING.
DRAW ON THE EVERYDAY TO COMMUNICATE OUR MESSAGE. TAKING VISUAL CUES FROM CURRENT AFFAIRS THAT IMPACT, DRIVE AND RELATE TO OUR GENERATION AND THE NEXT.
CREATIVE LEAD (+) ART DIRECTION
NEIL LENNON
CREATIVE SUPPORT (+) ART DIRECTION
JASON MUNRO
