// Firetrap
RE:ISSUE
THE CLIENT
FIRE TRAP® // FRASER’S GROUP
THE BRIEF
TO REIMAGINE THE BRANDS CORE IDENTITY ACROSS MULTIPLE PRODUCTS.
BREATHE NEW LIFE INTO ITS COMMERCIAL APPEAL, WHILST RETAINING ITS CORE TARGET AUDIENCE.
ACKNOWLEDGE (+) PAY TRIBUTE TO ITS HERITAGE (+) ORIGINS WITHIN THE FASHION INDUSTRY.
THE IDEA
RESEARCH (+) UNDERSTAND THE BRANDS LINEAGE THROUGH IT’S ARCHIVAL IDENTITY.
RE-ESTABLISH A FOUNDATION OF CORE GRAPHIC (+) LOGO DRIVERS REIMAGINED THROUGH THE A MODERN LENS.
EXECUTE IDEAS WITH AN AYRE OF NOSTALGIA (+) MODERN UTILITY.
CREATIVE LEAD (+) ART DIRECTION
NEIL LENNON
CREATIVE SUPPORT
OLIVER DARE
