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WELCOME TO CREATIVE REPROGRAPHICS.

©reative Reprographics

クリエイティブな作品

©reative Reprographics クリエイティブな作品

DESIGN — PORTFOLIO

apparel design / print (+) graphics / typography / layouts / creative direction / design curation / branding (+) identity.

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Neil LENNON

52.0406° N 0.7594° W

UNITED KINGDOM

Senior ©reative — Lead Designer — Print Specialist

©areer

With over 10 years of dedicated experience working in various creative industries, I’ve had the valuable opportunity to thoroughly explore and significantly expand my expertise with each and every position I have held throughout my career.

Positions

EXPERIENCE

    • Innovating new design methodologies to enhance support for the creative department.

    • Spearheading educational workshops to showcase cutting-edge creative technologies and programs.

    • Upholding and fortifying the design resource infrastructure across multiple design teams.

    • Offering pivotal creative guidance to teams involved in various projects.

    • Presenting critical business information to Managing Directors.

    • Cultivating new business relations through guided appointments.

    • Overseeing workflows within the Menswear division to ensure efficient operations.

    • Nurturing and inspiring innovative ideas across design departments to drive creativity.

    • Maintaining regular client relations to foster strong partnerships and client satisfaction.

    • Crafting new design narratives tailored to customer profiles and core demographics.

    • Facilitating the onboarding process for new design team members, ensuring a seamless integration into the creative team.

    • Crafting trend-driven graphics for both menswear and unisex divisions.

    • Cultivating strong client relationships through consistent communication and collaboration.

    • Steering design initiatives to align with in-house trend forecasts and contribute to business growth.

    • Creating comprehensive artwork packs tailored to optimise sales for key styles.

    • Crafting seasonal artwork packs inspired by prominent runway and macro trends.

    • Conducting thorough trend research to inform design decisions and convey key messages.

    • Undertaking additional responsibilities and tasks as required.

    • Achieved 95% client satisfaction in Menswear jersey accounts by leading creative direction and ensuring trend alignment.

    • Increased customer satisfaction by 10% by enhancing brand consistency and visual appeal in women's wear.

    • Compiled comprehensive analysis reports from catwalks and markets, informing design decisions.

    • Developed designs from client and in house trend forecasts, meeting market demand.

    • Identified gaps in client ranges and implemented new developments, driving business growth.

    • Conducted global research trips for menswear, gathering insights to innovate design strategies.

    • Collaborated with Turkish merchandisers on sampling and design, ensuring quality and timely delivery.

    • Presented projects to company teams and clients, securing approvals and fostering collaboration.

    • Analysed global fashion trends to enhance seasonal collections.

    • Achieved trend-setting status in high street markets by directing creative menswear collections and innovating graphics.

    • Managed jersey wear accounts within Arcadia menswear, cementing strong customer relations.

    • Developed new products and fabric techniques, fostering new business opportunities.

    • Collaborated with in-house buyers and designers, ensuring alignment with market trends.

    • Communicated global trend forecasts to the Mauritian team, driving innovative design solutions.

    • Reimagined menswear collections to align with emerging market trends.

    • Presenting capsule collections fostered from fashion forward ideas to drive new product and styling details.

    • Creating fashion based graphics for high street apparel.

    • Awareness and forecasting of new trends across womenswear, and menswear.

    • Managing multiple projects efficiently to meet multiple deadlines.

    • Liaising with buyers directly on designs.

    • Liaising with Turkish & Portuguese factories on samples & developments.

    • Artwork separation for fabric print methods

    • Strong knowledge of fabrics, print techniques, and shape.

    • Knowledge of garment construction and detailing.

    • Co-managing designs for a Menswear Clothing Brand

    • Photorealistic representations of designs.

ILLUSTRATOR

GRAPHIC DESIGN

INDESIGN

PHOTOSHOP

MIDJOURNEY

MENTORING

BRANDING + IDENTITY

TYPOGRAPHY

CREATIVE LEADERSHIP

A.I. DESIGN + PROMPTS

WORKFLOW DEVELOPMENT

BLENDER + 3D MOCKUPS

CREATIVE DIRECTION

MARKET RESEARCH

TREND FORECASTING + ANALYSIS

Offering a diverse skill set.

Graphic Design | Photoshop | Illustrator | InDesign | Midjourney | Workflow Development | Brand Identity | Leadership & Management | A.I. Implementation | Creative Direction | Typography | Sketching | Blender + 3D | Trend Analysis | Market Research

Offering a diverse skill set.

With experience across various production locations, including Turkey, the UK, Portugal + Mauritius, I understand their strengths + weaknesses in the industry. This knowledge allows me to evaluate important factors like lead times, printing capabilities + costs. I can tailor design options to meet customer needs while maximising the benefits of each production route. This method leads to a more efficient design process, ensuring that client expectations are met and often exceeded.

Take a look at more of my work — or get in touch!